Here’s something for all you BJJ academy owners or managers out there. As one myself (both owner/manager) I can tell you what the main issues are. They have nothing to do with organizing classes, keeping people happy, or bringing in big-name professors for seminars. The issues are mostly in the things nobody sees – bills, taxes, laws, federation memberships, etc. In other words, the business side of things is where most of a BJJ academy owner’s energy goes (unfortunately). Well, you can now relax, as there is professional assistance in that area, thanks to Academy Kings.
Do you know why BJJ instructors are so good at BJJ? It is because of BJJ, yes, but not just in a technical sense. Running a BJJ academy offers just as many, if not more, challenges than a roll or a match does. It takes the same skills as in training to keep a martial arts school afloat and growing. You need to make decisions on the fly, adjust and adapt, get out of bad spots and remain calm even when it seems you’re about to tap. To that extent, training Jiu-Jitsu helps get skills to run an academy, but running an academy improves your BJJ even more. And it can be a pleasant and positive experience if you follow the amazing martial arts school growth formula by Academy Kings.
Running A Successful Martial Arts Academy
Doing Brazilian Jiu-Jitsu is the highlight of the day for most people. It represents a beautiful form of therapy, where you can forget about everything else, from a job to bills and family stuff, and focus on trying to simulate murder with other similarly dressed and like-minded people. Now imagine how fun it would be if all you had to do all day, every day was BJJ. Well, it is not quite all roses and butterflies, let me tell you that.
I’m not saying that owning an academy and teaching BJJ full-time is not fun or fulfilling. However, it does come with everything else that every other job brings, if not more. You get all the bills, challenges, stress, etc. that you would with any business. Because, as romantic as we want to be, let’s face the truth – running a BJJ academy is, first and foremost, a business. And, there’s no business model that is universally applicable to running a martial arts school at any given spot around the globe. Every spot in the world brings its own challenges about, and solving them requires some grit, Throw in the Covid-19 craziness and every academy owner faces a real struggle to figure things out.
While there’s no one model that can help people successfully run BJJ academies, just like there’s no one guard pass technique that can help you pass all guards, there are principles and concepts that can really help guide you to success. In fact, there’s a whole group of professionals that are dedicated to helping you achieve immense success in the business aspect of things. In other words, consulting with Academy Kings will allow you to really live life like the dream you expected teaching Brazilian Jiu-Jitsu and owning an academy would be.
A Different Approach To Running A BJJ Academy: The Academy Kings Framework
So, what exactly do Academy Kings offer? They have a so-called framework, consisting of 5 main pillars that they claim will help your BJJ academy grow fast, and beyond your expectations,. Only, as you’ll see later on from all the testimonials, these are not just claims. AS you’ll see further on, the main pillars of their framework not only make sense, but they are also widely applicable to any martial arts school. Moreover, it doesn’t take a bunch of different business consultants to figure out a model or strategy which will guide you in running and eventually, expanding your school. These business consultants know a lot about business, but rarely about Brazilian Jiu-Jitsu or martial arts. Unlike them, Academy Kings specialize in promoting martial arts schools and increasing their revenues based on very logical and simple parameters.
What I personally really enjoy about their approach is that they have a lot of free stuff to get you going and they do offer different types of assistance. For example, they ask you which area of running a martial arts academy is a sticking point for you, with several of the most common ones being available for quick selection. Not just that but they offer a ton of other benefits before you even get going, most of which I’ll cover after we take a look at their Fab 5 growth pillars.
Exploring The 5-part Framework
The approach by Academy Kings offers a very specific and sensible structure upon which you can expand the reach and revenue of your BJJ academy. Their system targets key areas in terms of student acquisition and retention systems. The main goal of the business is to give you a roadmap of predictability that you need to follow in order to grow. The 5 frameworks they provide help you set up that predictability, that you can use to further your academy’s reach.
1. The 5 Fab Pillars
The first framework of the Academy Kings system is the fab 5 pillars of growth. They are quite simple and refer to acquiring students, helping them settle in, retaining them, and allowing them to grow and develop as martial artists. The Academy Kings use a fishing analogy in describing their 5 pillars which do sound appropriate.

The first pillar is called the bait, which is more than clear, giving the fishing references. The second is attracting new students, or better put, reeling them in. Landing them is part three (the actual sales), which then leads to getting the fish to the plate (delivering on everything you promised students). The final part is elevating people, or in the fish analogy, making sure you use the leftovers to get another meal out of it.
2. Old vs. New
A really smart framework that addresses something we do take for granted as BJJ academy owners. The usual practice for most owners/managers is to provide something free for students that sign up, whether it is an intro class, a free week, or whatever. This is the “old” model that is meant to hook people with the free stuff and then transition them to some kind of a monthly subscription membership plan. Usually, this happens through social media or e-mail.
The new Academy Kings model would instead have owners, direct people, through social media to a landing page, where thy need to leave their information in order to book an appointment and commit to talking. There is no free class, but there is a 15-20 minute conversation in the format of a consolation meeting. This would lead to signing them up for a short term (6 weeks, for example) program to test their interest. It also means they pay for it upfront, earning you a fee even before new students ever step on the mats. Only after that program ends would you transition them into the monthly fee system you have for existing students. This part of the framework has a few more steps, which you can check out via the Academy Kings materials whenever you wish. More on where to access them later in this article.
3. Three Ways To Increase Academy Revenue
This part of the framework addresses a purely business-oriented model, that actually will work, as long as you deliver on your promise son the mats. For most BJJ academy owners out there, this is not an issue as they do really invest all they have in their classes. With that in mind, the 3 part system that increases revenue goes like this:
First, you increase the amount of traffic that comes through the door. There are several Academy Kings strategies available to you in order to achieve this goal and everything is 100% customizable to your needs. Next, you need to sell higher-priced memberships (like the example of the 6-week intro course) in addition to your monthly subscriptions, and especially with new coming students. The final part of the system is to keep providing value in exchange for revenue. This refers to additional stuff like providing seminars, organizing camps, offering BJJ equipment and/or supplements, etc.
4. “Land ‘em”
The fourth framework is actually the one that will help you get people through the door. It is a 5 step process that has you answer people’s inquiries, gauge their interest, provide them with a “hook” to get them even more interested, close the deal and guide them to overcome any possible objections.
5. The Kings A.I. Model
This is a brand new approach based on research and direct experiences that have made plenty of BJJ academy owners achieve extreme success with their martial arts schools. It takes an entire class to explain how the model works, but luckily, Academy Kings have seen fit to release the class in full for free, so that you can gain a complete understanding of their innovative and groundbreaking model.
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Bonus: Social Media Advice
Finally, there’s even a bonus framework included, that will be of immense befit to literally every BJJ academy owner. It has to do with social media marketing and how you can make the most out of all your accounts. Once again, Academy Kings have proven and simple formula, this time organized in 4 steps. They focus on high-covering video ads buy helping you solve who, what, why, and CTA (Call To Action).
Getting Started With Academy Kings
How do you get started with the Academy Kings frameworks? You have a very good guide available online, offering you a direct insight into what they’re providing. Moreover, they provide a ton of free content that will help you achieve success even before you dive deeper into their complete framework.
Some of the things you can get, just by taking a look into what Academy Kings offer include a free call, which you can schedule with just a couple of clicks. It will tell you everything you need to know about how they operate and how they can help you as an individual, or as an affiliation to attract more interest.
They also have a huge list of software recommendations that will help make your life as a BJJ academy owner a lot simpler. In fact, they don’t stop there but actually provide you with a really cool starts pack, dubbed “the relaunch kit’. The idea behind it is that it will help you relaunch your academy into new heights, which is actually a promise Academy Kings are more than able to deliver on. They also have a Facebook group you can join where you can get further info on what they’re all about.
Testimonials
Finally, it is always prudent to read a testimonial or two from folks that have had experiences with the Academy Kings framework. Of course, you could just take our word for it, but if you need further reasons to sign up for a consult with them, these should be more than enough to confirm it is a legitimate option for any MMA or BJJ academy owner.

Final Words
Academy Kings have truly done something wonderful with their framework system. They’ve gone past the business models people try to employ and have actually considered what students want, and how you, as an MMA or BJJ academy owner can increase your revenue, while providing them with the very thing they want. Everyone wins in this framework, and your academy will definitely thrive, even in COVID-stricken times like these!


![Darce Choke Encyclopedia – Origins, Mechanics and Variations [2025] BJJ, choke, Brabo, BJJ Darce Choke, D'arce Choke, Darce BJJ Choke](https://bjj-world.com/wp-content/uploads/2017/11/JungPoirierLeeYahoo-218x150.jpg)







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Starting off our quest on how to finish a Darce choke, we’ll take a look at the actual finishing grip first. Knowing what your goal is, makes it much easier to use other grips that lead there, instead of trying to figure things out as you go. In terms of figure four, all you need to think about is trying to do the Macarena dance – touch both your palms to your shoulders. Granted, you won’t be able to touch your own shoulder with the locking arm, but you should aim to touch your opponent’s shoulder, rather than their back.
In some instances, you can get directly to the figure four and adjust from there. However, most cases will require you to battle to break the turtle down or get a leg free from the top half guard in order to be able to position your body for a finishing grip. The Gable grip is usually the first grip you get when you manage to thread an arm inside for the Darce. This is a palm to palm grip, in which you clasp your palms together, keeping the thumbs inside the grip rather than engaging them actively. The grip is very quick to get and offers good strong control, but do not allow you to touch your elbows together.
The S grip is an awesome option for controlling a Darce position, and even finishing the choke directly, without the figure four grip. It may be a bit uncomfortable though, and there is a trick to it that makes it nearly impenetrable. The original S-grip is when you place four fingers of each hand into each other, like the letter S. For the purposes of the Darce choke, the arm that you thread under the neck is the one that needs to have the thumb up. Otherwise, you won’t be able to close your hands together. This is one slight drawback of the S-grip, give that it takes tinkering and thinking about how to set it up, which takes time (at first).
The lapel grip is another great way of finishing the Darce choke. In most cases, the lapel finish 
To be fair to the butterfly guard it is in its second coming at the moment. Initially, Marcelo Garcia made it explode, sending people flying left and right. After a while though, most people figured out how to prevent it to an extent, especially with the Gi. Then, along came Danaher and his leg locking system that not just provided new submission options, but also brought back the threat of sweeps, in the form of dilemma attacks.
The Bulldozer butterfly guard sweep is the perfect weapon to use when opponents dig in or shift their posture backward too much. All you need to do is switch your legs to one side, allowing you to go to your knees and get some drive out of the toes. From here on it is all about shooting into, head to the outside, and grabbing behind the butt to get a double leg. The sweep works like a charm, mostly because nobody is expecting it.
Another reason is the positioning of the opponent’s hips and knees. When trying to dug-in against the butterfly guard, most people assume a position like that of the top person in a closed guard. That means their knees are a part, and their butt is sitting on their heels. The fact that their butt is not in line with their hips means you can sweep them in the direction of the butt with ease. In this case, that is behind them, which is exactly where you’re heading with the Bulldozer butterfly guard sweep.
The activity itself also has a connection to the Korean holiday of Dano, or the fifth day of the fifth lunar month. This places most Korean wrestling tournaments in the summer and autumn, in accordance with the holiday. However, Ssireum is not just restricted to these holidays. The popularity of the art is such, that it plays a part in other Korean holidays as well, like the Buddhist All Souls’ day, for example.
3 referees oversee Ssireum matches, a head referee, and two assistants. The head referee is inside the ring, while the two assistants are placed behind the competitors on either side of the ring. The assistant referees can contest a decision by the head referee if it is not correct, or he cannot render one. That merits either a rematch or a revocation of the original decision. Athletes cannot contest the referees’ decisions.
The first televised Ssireum event was in the 1960s, and it brought the sport worldwide exposure. Although Koreans had Ssireum competitions since 1912 (the first was at the Dansongsa theater) the sport never really caught attention until it ended up on TV>





First up, this half guard sweep, like many others, stars with an underhook. However, instead of going for the traditional underhook across the back, which often opens up
The next step is to get the weight of your opponent forward so that you get control of their center of balance. Lying back and pulling with both underhooks, plus extending your legs is going to get it done. However, this is a very precarious position to be in, so you’ll need to gain some control immediately. The way to do that is by extending your inside leg, so that the knee of the trapped leg twists, and you can switch hooks, trapping your opponent in a “coil”.
Which brings us to actually sweeping. Instead of looking for the usual inertia based sweep, this half guard sweep is much more methodical. Al you want to do is move your upper body from underneath the opponent, ending up in a lying leg drag type of position. Paul shows a neat little trick to solidify the position here – grab the hip with your free arm by going in a half Granby. Now that you have full control, you can stand up directly in a leg drag position which opens up plenty of attacking opportunities.





Wrist locks

If you take a look at BJJ scoring or any grappling or MMA scoring systems for that matter, all positions that score you points are from the top. There’s absolutely no guard that scores you points. The reason for this is that despite BJJ offering so many different guards, it all boils down to the fact that you have to be on top to win a fight. This is just as true in MMA or a street fight as it is in a Jiu-Jitsu match or a roll. Given that in BJJ one person is on the bottom at all times, the goal of any exchange is all about getting top position. The top person wants to keep it and use it to submit, while the bottom person would prefer to come on top.



At a certain point in time, when two grapplers are evenly matched from a technical standpoint, athletic abilities will determine a match or a roll. And these abilities haven nothing to do with how much you can bench, or how many miles you’re able to run. They’ll have to do with bracing, balance, core strength, the ability to shift your weight, turn and move quickly, etc. It just so happens that there’s an entire sport revolving around those principles, and an Olympic one at that – gymnastics.
That said, the first position to work on is the planche lean. In essence, it is a pushup position, where you shift your weight forward. Your arms need to be locked at the elbows. When you’re able to hold the position for 5 sets of 60 seconds with as little rest as possible in between, you can move to a gymnastic planche lean position with your feet elevated on a box. This will ultimately lead to you tucking your knees in, keeping just the top of your instep on the box, and finally, achieving a tuck planche, which is a huge milestone.
Once you can do a tuck planche, you can start using parallel bars to get a better angle and start learning how to shift weight in the tuck planche. By this time, it will have become your main exercise when training for BJJ performance.
The final progression sequence looks like the one you did initially. You’ll be aiming to hold a planche lean position, but with straddled legs, and you’ll be looking to lift one leg of the ground, positioning it in the straddle planche position. The goal is to alternate legs for two-second holds. Then you move on to alternating pulling your knee towards your chest in a tuck planche-like fashion. The goal is to manage to pull both legs inside form the straddle lean into the tuck planche and back.
To that extent, there’s no more dogma about turning your back. I’ll stick to the back position as the example of the ultimate bad spot you can get caught into. Well, at least up until Priit’s stuff came along. Since the Panda addresses the back and
The thing that makes a real difference in this position is elbow positioning. Your elbows need to be glued to your body. In fact, they need to be glued to your hips, to be more precise while sticking out just slightly behind you. This will help give you that powerful defensive posture, as well as protect the inside space that anyone attacking your back will need to get to.