Let me ask you a question. When you promise a kid to take him to the zoo, what is he more interested in, the vehicle you’re going to use to get to the zoo or actually getting to the zoo and seeing the elephants?
It’s the elephants, right? That’s what he wants. He could care less about the vehicle.
Now, how is this relevant to your business and to your Jiu-Jitsu academy getting more students?
First, we have to differentiate between people like you and I, brown and black belts, from the majority of students. We have a unique and obsessive love for the art that made us stick through all the injuries, endless laundry and so on. For us, Jiu Jitsu is the elephant. We’re obsessed with it. We think about it all the time, we plan vacations around it and we basically ruin our girlfriends’ lives because of it…
However, the vast majority of your students, aka the white and blue belts who pay your bills, are very different. They simply use Jiu-Jitsu as a vehicle to get to their elephants. Jiu-Jitsu is nothing more than a way for them to get what they truly want. Their actual elephants might be self-defense, getting back in shape or joining a fun community. Again, they’re only using BJJ as a vehicle to get to their elephants.
If this bums you out a bit, it shouldn’t. You should be viewing this as an amazing opportunity for your business because you now understand something very powerful. You now have a new superpower. You now know exactly what to say whenever you’re talking to a potential new student. Just focus on their elephants.
When you’re talking to a potential student for the first time trying to figure out what they’re really hoping to get out of training with you. Ask them what their elephants are. If their elephant is self-defense then you can talk about how effective BJJ is and how it will enable them to protect whoever they need to. If it’s getting back in shape, explain to them how fun and effective of a workout Jiu Jitsu is and show them some transformation pictures from your students. If they just want to get out of the house and find a nice social activity then show them photos from the last team BBQ you had.
If you really want someone to join your academy instead of blurting out what YOU think is the best part about it, aim to understand what they’re looking for. Once you understand what they’re really looking for, you can easily explain to them why your Jiu Jitsu academy is the vehicle that will get them to their elephant.
So again, whenever you’re talking to potential new students remember to ALWAYS focus on asking them about their elephants. Then simply proceed to tell them “If you’re looking for elephants, we have awesome, awesome elephants in our community.” It’s just a super easy and fun way to remember what to focus when dealing with potential students.
For more helpful academy growth hacks, check out our Facebook Page: facebook.com/IMBJJMarketing/
We put out 90-second videos every week that is packed with helpful tips just like this.
Also if you have any questions, comments or simply want hear about how we get BJJ academies 5-10 new students a month through advertising on Facebook, Instagram and Youtube then feel free to contact us at [email protected] or on Facebook Messenger at m.me/IMBJJMarketing.
Your Jiu Jitsu Marketing guy,
Itamar
For a triangle, in most cases, you want to be on your back. One leg should go under the opponent’s armpit and behind their back. The other leg goes over the opposite side shoulder, and on their back. Locking your feet together here gets you in the “diamond” position, which precedes the triangle. From here, you can launch a whole host of attacks.
The focus of people trying to fend off a triangle is to prevent you from establishing the position. This means hiding the far side arm (the one necessary to finish a triangle choke) as far away from you as possible. Their next goal is to establish a wide base and try to regain posture. However, doing both at the same time is next o impossible. This means that if they lose posture, you can lock the triangle. Conversely, if they focus on posture, you can attack the arm they’re hiding. Since your leg is under the armpit already, you have a strong body part against a weak one. It is a battle you’ll always win.
The opposite side triangle Kimura is one of the best attacks you can get from the BJJ triangle position. For me, it is a personal favorite as it gets you an angle on the Kimura that makes it ultra-tight and impossible to defend. The whole thing with this position is that it’ll have you confused the first few times you give it a try.
When the opponent is hiding their trapped arm under your butt, you get a great chance to attack the far side arm. Whether you’re in a triangle or the diamond position, the goal is to get an udnerhook under the far side arm. Use a palm to palm grip to isolate the arm and extend it with the palm towards your shoulder. Once you have it there, tilt your head to the side so that you trap their wrist. All you need to do now is use your torso to extend the arm as much as possible and use the palm to palm grip to place direct downward pressure on their elbow.
This one is the craziest submission option that is available from the BJJ triangle. It is unorthodox, unexpected and arguably the most efficient one. It’ll take some time adjusting at first, but once you get the knack for it, you’ll be unstoppable.
The option to attack the armbar usually opens up when an opponent really tries to posture up. If you’re up against a particularly strong opponent, or you do not have the posture broken correctly, an armbar is a great way of finishing the match right away. All you need to do is use the fact that their arm straightens as they regain posture. Of course, we’re talking about the trapped arm once again. All you need to do is transfer the leg that is over the shoulder on the other side and you’re in a deep armbar that is really hard to get out. The best thing is, that if they decide to counter and defend it, you can switch back to any of the other BJJ triangle options.
The encounter ended with 25 stitches on Travis’s face and a further 3 more on his right wrist. Given the circumstances, and that Travis was alone, this can be considered to be one of the best possible outcomes.
The 
The half Nelson is fairly simple to set up. What you want to have for the “traditional” wrestling half Nelson is one of your arms under the opponent’s armpit, in a back-to-front direction. The goal is to then place your palm on the back of their neck/head. The best position for establishing this position is from the back, but you can also get it from side control, turtle, or even frontal positions. Once you get into it, the options are pretty much unlimited. Let’s take a look at some of them.
From a transition standpoint, of course, the back is the preferred destination. After all, the position has you set up with an underhook already. The fact that you’re in control of the head and posture means you can get the other arm fairly easy. When you’re in turtle, both hooks are also very easy to establish. All you need to do is control the far hip, or arm, and pull the opponent towards you. Tilting the head a bit is going to ensure you’re’ successful.
Whenever you have a rear bodylock, you can think about the half nelson as an option. The valley drop is a great way to get your opponent to the ground. The trouble here is that it’s really easy for an opponent to get back up. this is the precise moment where you slap on a half Nelson. the result is no way to get back up, plus complete control and attacking options for you.
One great option is getting the back and finishing from there. The good thing about it is that you can skip all the back control grip fighting. Having the half Nelson in means you already have half the choke ready. All you need to do is grab the lapel, like for a bow and arrow choke. From there, think more like a loop choke finish than a rear naked. Simply touch your half Nelson palm to your opposite shoulder and you’ll get a fast tap.
There’s also a great Kimura available. From turtle, you nee a far side half Nelson. Use your body weight and twist their head to pull the opponent down to side control. Once they’re flat on the ground, simply take a step into North-South and you have a Kimura ready and waiting for you.
The man behind the everyday porrada movement is no other than Romulo Barral. He is into the man that came up with it but is the one that gave it a BJJ perspective. the thing to understand is that for Romulo, everyday porrada is a way of life. it stems from the Brazilian concept of porrada, which many BJJ academies implement. To English speaking grapplers, though, the phrase was largely unknown until 2018. To be more precise, until May 5, 2018.
While warming up for ADCC, Rocha asked Enrico Cocco to help him warm up by flow rolling. The flow roll made Renzo react in true Gracie fashion, asking what they were doing? After Rocha’s initial response that it’s a warmup, Renzo angrily walked away claiming he is not a fan of Nutella Jiu-Jitsu. Later on, he explained that Nutella is fake chocolate and he doesn’t like it. The analogy was that Rocha’s way of training, even as a warm-up, was unacceptable. According to Renzo, the roots of Jiu-Jitsu are in porrada, or the real chocolate, in his Nutella analogy.
Apart from being a high-level BJJ black belt, world-class grappler and an incredible strength coach, Ricky is also a motivational speaker. He came up with the “1 % Improvement Movement” as a challenge to himself. Now, he uses it as his day to day philosophy in both life and training.
As previously mentioned, Olympic lifting is a sport of its own. it is also the arguably most efficient way of lifting very heavy weights very fast. The adaptations that you get in return are nothing sort of astonishing. Here. Ricky goes over the basic requirements when it comes to positioning and flexibility for the most challenging Olympic lift – the snatch. Lundell has an awesome system to take you through a progression of training with the snatch, explaining how many reps, sets and rest periods you should use.
