Key Takeaways
- A BJJ DVD that offers a sales framework for the business aspects of running a BJJ Academy.
- Includes tactics and procedures for lead generation, customer relations, metrics, and sales methods, divided into sections.
- Features a full intro class at Marshall’s academy and covers the role of such a class in attracting students.
- BJJ World Expert Rating: 7 out of 10.
MASTERING YOUR SALES ELIOT MARSHALL DVD GET HERE
Robert Drysdale once declared that teaching BJJ is a crappy job, and that people are ungrateful. Back then, I thought he was crazy or just fed up. Fast forward about 10 years or so since that statement, and I understand him completely.
However, I don’t think that it’s the fault of the people who train. In my opinion, it is the business plans behind academies whose owners are also the head coaches, and are crazy about BJJ, that fail. But, in this day and age, there’s an insturctional for everything in BJJ. Even business. Check out the Mastering Your Sales Eliot Marshall DVD.
The Business Side of Jiu-Jitsu
For the majority of people out there, BJJ is the fun thing they do after school or work. For the people who run the academies where that fun happens, though, the work is the class you enjoy taking. So, if you’re an academy owner, you already know the headaches of running an academy.
So, let’s look at how you can alleviate some of those headaches. The Eliot Marshall Sales DVD offers a great way to help the business side of things, which I find is lacking in all the best academies that don’t employ business professionals to run this portion.
I can be confident of this because I’ve done it myself – tried to run classes, administration, sales, marketing, all on my own. It is not easy, and it is not meant to be done by just one person. And yet, it is the one thing that is beyond crucial to keep the doors of the academy open.
Eliot’s DVD has some strong pointers on how to make sure you, or whoever you trust to run the sales and marketing, can secure the best return for the time they put into generating leads and talking to potential clients. It seems like a framework that will work, and Marahsall’s success with his own academy backs that notion up even further.
Eliot ‘The Fire’ Marshall
Eliot Marshall is a very interesting character. I’d seen him fight in the UFC, but never had an idea that he was so good at grappling. It turns out he is not just a solid grappler but a very legit black belt under Amal Easton.
I figured all this out when I saw his Fundamentals DVD not long ago, and was quite impressed with the contents. So, when another one of his instructionals appeared, I was immediately drawn to the name, but this time, it was an instructional like I have never seen before. And, coming from me, that’s something,
Marshall has been actively training and competing in combat sports for the better part of 25 years. He is also a coach and co-owner of the Easton Training Center, which positions him perfectly to deliver the information he covers in the Mastering Your Sales Eliot Marshall DVD.
Mastering Your Sales Eliot Marshall DVD Review
This one-of-a-kind BJJ instructional offers a roadmap on how to run the business side of a BJJ academy. Mastering Your Sales Eliot Marshall DVD contains sales tactics, methods, role-playing ideas, and full sample intro classes in a DVD that lasts over two hours:
Part 1 – Understanding the Sales Process
Part one of the Mastering Your Sales Eliot Marshall DVD is like business school, but for combat sports academy owners. I’ve never seen anything like it, nor have I tested it out, but I will make my conclusions based on the content and the fact that I’ve been running my own academy for 15 years.
Eliot begins with an overview of the entire sales process, starting from creating a price for all the services (programs) you offer, before talking about appointment setting. His idea is to keep people coming back, as opposed to just having a trial class and leaving.
All kinds of marketing avenues appear here, from online communications (the most useful one, according to me) through lead acquisition calls, all the way to the power of word of mouth. The goal of this part of the sales process is to gather data.
Appointment setting comes next, with Marshall offering a several-step process that includes building rapport depending on the background of the potential new client. He even covers how to approach and talk to parents as the main client behind a kid looking to train.
Part 2 – Intro Classes
This second volume of the Mastering Your Sales Eliot Marshall DVD is the one that sold me on the effectiveness of his instructional. I never thought I’d watch an instructional on running a BJJ academy as a business, but this is one that I would even go as far as recommending to academy owners.
A big reason for this is that Eliot covers the importance of intro classes as a means of retaining people who walk through the doors. He goes beyond just mentioning them, offering a full class taught in his academy, divided into two strategic portions, each with a specific sales goal.
Part 3 – Customer Relations
The final piece of the puzzle that the Mastering Your Sales DVD explains in detail is how to close the actual sale. Role-playing is a huge aspect of this portion of the process, and yes, it is absolutely necessary for you, or whoever you trust to run your sales, to master it.
On top of the role-playing sales closing tactics delivered in useful sections, which provide an easy framework to remember, Eliot also covers metrics and how to track how successful you are with the entire process. He wraps up with the most important thing that keeps people walking back – customer relationships.
There’s More Than One Gameplan
If you are a BJJ gym owner or co-owner, you need to make space in whatever means you use to make your BJJ game plan. Why? Because you will need to include another game plan alongside it, and this one is going to be all business and no fun.
That is the price of being a BJJ academy owner. It is also one of the reasons why many people decide to switch back to coaching full-time at someone else’s place, rather than running their own. It takes time, effort, and lots of financial ups and downs to make ends meet by running a Jiu-Jitsu school.
For those without a business background, things tend to get as complicated as they are when you ask a white belt to shrimp – you get lost. Instead of trying to learn business using shortcuts, the Mastering Your Sales Eliot Marshall DVD actually offers everything you need to put together a strong game plan for the sales part of your BJJ business. It’s worth a look.
DOWNLOAD HERE: MASTERING YOUR SALES ELIOT MARSHALL DVD
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There’s no point in pondering whether the Mastering Your Sales Eliot Marshall DVD is going to help. It is one of the most secure returns on investment you’ll ever have. Of course, just watching it won’t suffice, and you’ll have to go through some trial and error, just like in BJJ, However, once you figure out role playing, lead management, and the importance of intro classes, you’ll get to be the head of an academy that thrives on the mats, and in the accounting books.
Coaching is a s*it Job and Students are Ungrateful – Robert Drysdale
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