Keenan Cornelius is a Hawaii-born, famous Brazilian Jiu-Jitsu competitor who gathered a tremendous fan base worldwide since his lower belt grappling campaigns, where he won the “Jiu-Jitsu Grand Slam”, and is regarded as the most accomplished brown belt of all time. The talented fighter received his black belt from André Galvão in September 2013 though he started his career as a grappler training under BJ Penn and Lloyd Irvin.
This Commercial was made prior to Keenan Cornelius vs Xande Ribeiro match on May, 9th. 2015. on Metamoris 6.
Keenan Cornelius confronts an internet troll who is hiding under the alias “MoonFox34”.
The world of martial arts and Brazilian Jiu-Jitsu (BJJ) was set abuzz with excitement and admiration following the release of a commercial starring none other than Keenan Cornelius, a black belt BJJ practitioner, grappling coach, and one of the most innovative fighters in the sport.
In the commercial that many are now calling the best BJJ advertisement ever, Keenan takes the fight against internet trolling to a whole new level. Here’s a detailed look at what makes this commercial so intriguing and relevant in today’s digital age.
The Commercial’s Concept
The commercial begins with Keenan browsing social media on his phone, visibly annoyed by the negative comments from an internet troll. What sets this commercial apart is how it then transitions into a dramatized confrontation between Keenan and the keyboard warrior.
Armed with a baseball bat, Keenan locates the troll, but instead of resorting to violence, he hands him a gi (the traditional BJJ uniform) and invites him to a duel on the mat. The underlying message is clear: fighting should be confined to where it belongs – in the ring or on the mats, not on social media platforms.
Striking a Chord with Reality
While the commercial itself is fictional, it strikes a chord with a reality that many professional athletes and celebrities face – internet trolling. Keenan’s response, although dramatized, reflects a mature and disciplined approach, mirroring the principles of respect, control, and dignity inherent in BJJ.
Production Quality
The production quality of the commercial is top-notch, with crisp visuals and attention to detail that enhances the storytelling. Cinematography, lighting, and sound design all play a vital role in creating an engaging experience for the viewers.
Social Media Reaction
Since its release, the commercial has gone viral, attracting praise from both the BJJ community and the general public. The powerful message combined with Keenan’s star power has resonated with many who see the commercial as a creative way to address a real-world issue.
Conclusion
The Keenan Cornelius commercial is more than just an advertisement for BJJ; it’s a statement against the toxicity of internet trolling and a reminder of the principles that martial arts teaches.
It has successfully utilized humor, action, and storytelling to convey a message that transcends the sport itself. In doing so, it has not only contributed to the positive image of BJJ but has also highlighted the responsibility of professional athletes to lead by example.
For those who have not yet seen this innovative commercial, it’s time to see what all the buzz is about. Keenan Cornelius’s confrontation with an internet troll might be fictional, but its message is very real and timely. A must-watch for anyone who appreciates creative advertising, BJJ, or just a good laugh!
FIGHT VIDEO – Female MMA pro vs Internet Troll Kristopher Zylinski
