Brazilian Jiu-Jitsu is not suffering from a shortage of killers. That is what makes the BJJ marketing problem hit so much harder. At the exact moment the sport has world-class names spread across UFC BJJ, ONE Championship, and FloGrappling, it still cannot consistently turn that talent into the kind of momentum that feels bigger than … Continue reading BJJ Marketing Problem Exposed: UFC BJJ, ONE And Flo Have The Stars, But Not The Story